We are Nordic Anglers - Read the whole story behind

In 2014, fly fisherman Daniel D. Holm started posting <a href="https://cdn.shopify.com/s/files/1/0586/4741/2867/t/3/assets/cb147b9572b2d04b78e4454a4fc5b9bc.png?v=1720174096">fly tying videos online</a>, which were recorded at home in his small tying workshop in Hjortshøj. These cozy, informal and personally characterized videos became the starting point for the Nordic Anglers we know today. Daniel had been fly fishing since he was a boy, and was already a respected instructor in the Danish Sports Fishing Association and a certified casting instructor. Daniel dreamed of communicating his passion to a larger audience, and the new fly tying videos became his way of inspiring both new and experienced fly fishermen. They quickly became a great success among Danish fly tyers, and achieved almost cult status in the environment due to their authentic shape and atmosphere. There was room to break the tying thread, talk to your little son along the way, goofiness, chaos and not least rum in the glass. These were tying videos that differed significantly from the contemporary well-coiffed step-by-step approach to online fly tying. At the same time, Daniel started selling the materials for the flies he tied in the small online shop Blue Dot Media Shop, which quickly changed its name to fluebinding.nu. New ideas and videos came quickly, and soon fly fishermen from all over the Nordic region were following Daniel's videos about pike fishing, coastal fishing and not least foam beetle fishing for sea trout. </br></br> In 2016, Daniel quit his job as a primary school teacher to focus on the rapidly growing shop. Shortly after, Daniel's old mentor in both fly fishing and the tackle business, John Petermann, joined the rapidly growing project. They had known each other ever since Daniel graduated from Ålestrup Naturefterskole's fishing line, where John employed him as a youth worker in his former fly tackle shop in Aarhus. John has also been fly fishing his entire adult life, and is also a certified casting instructor. John is also a very passionate dry fly fisherman, with an almost inexhaustible knowledge in the field. In the winter, tropical fly fishing is always on the agenda, and the hunt for the impossible permit is especially close to John's heart. </br></br> In 2017, the company moved to larger premises on Rudolfgårdsvej in Viby near Aarhus, where it is still located today. At the end of 2018, passionate sea trout and salmon fisherman Martin Fabricius joined the ownership group. Martin has extensive experience and knowledge in the development of digital solutions, and the company began to seriously experience growing pains. At the same time as a sharply increasing product range, the new webshop was launched, and the company changed its name to Nordic Anglers. </br></br> </br> <h2>Manifesto</h2> One of the central basic ideas we have at Nordic Anglers has been the same throughout. Namely, to sell quality gear. One of the very first things Daniel announced in 2014, in the then modest webshop, was that he would sell the gear he used himself. That basic idea has followed us through the years. Of course, there is gear in several price ranges, but there is no gear at Nordic Anglers that we couldn't think of to fish with ourselves. <a href="https://nordicanglers.com/da/fluegrej/fluestaenger.html">The fly gear must, regardless of the price, simply live up to our own high standards</a>. </br></br> At Nordic Anglers we always strive to provide good and trustworthy advice to our customers. We are all passionate fly fishermen ourselves, and are therefore just as passionate about <a href="https://nordicanglers.com/da/fluegrej.html">good fly tackle</a> as our customers. As a customer with us, you should have a good experience with both the fly tackle and those who sell it. That is why we meet our customers at eye level and provide honest advice about tackle, from fly fisherman to fly fisherman. We stand behind what we say and the tackle we sell. </br></br> We also want more than just selling fly fishing gear. We want to talk fishing, we want to listen, we want to learn from us, and we want to inspire our customers. We want our customers to learn something about fly fishing gear and fly fishing by talking to us. We want our videos to entertain, spread enthusiasm and a desire to fish. We want our platforms to inspire our customers to new techniques, new fish and new experiences in our shared passion. If we can succeed in that, then we have achieved what we wanted. </br></br> Last but not least, we want to contribute to a better sense of community in the Danish fly fishing world. Fly fishing is often considered a hobby for individuals. How can we help to counteract this? How can we help to increase cohesion between fly fishermen? That's what we ask ourselves. If our platforms can help to bring people together in the name of fly fishing, fly tying and nature. If we can contribute to fly fishermen standing together to a greater extent when nature needs it, then we have achieved what we dream of. </br>